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What is the Entrepreneurial Training Program?

The Entrepreneurial Training Program (ETP), an 8-week business start-up
course, offered by the Wisconsin Small Business Development Center
(SBDC) at UW Green Bay to provide you with tools for business idea
testing and business model improvement. Enroll online for our Spring 2021 class starting February 11.

Who is it for?

  • Start-up businesses
  • Owners of existing small businesses
  • Successful companies evaluating adding new service or product line

What will I learn?

Week 1 - Introduction and Ideation

  • Business Model Canvas – ideation
  • Business mission statement, vision, products & services

Week 2 - Understanding your Market and Industry

  • Define your market using the Value Proposition Canvas
  • Identify the target customer
  • Competitive advantage and interviewing potential customers
  • Understanding your industry trends 

Week 3 - Marketing Your Product or Service

  • The basics of marketing
  • Develop communications plan
  • Digital marketing strategies 

Week 4 - Legal and Operations

  • Legal entity options
  • Basics of employment law
  • Basics of patents, copyright, trademarks & trade secrets
  • Buying a business or franchise
  • An overview of business operations

Week 5 - Human Resource Management and Operations

  • Management/personnel regulations and job descriptions
  • Hiring the first employee, including recruiting & interviewing
  • Operations process & customer experience 

Week 6 - Accounting and Record Keeping

  • Recordkeeping and options for doing so
  • Accounting basics: balance sheets and income statements
  • Income and other taxes 

Week 7 - Financing

  • Options for financing a business: equity and debt
  • Importance factors including credit for bank financing
  • Steps for applying for a loan
  • Different reasons for borrowing money 

Week 8 - Putting it all together

  • Review of the business plan sections – putting it all together
  • Executive summary
  • Pitch deck and practice 

Are there success stories from the class?

What does the class cost?

  • $250 if complete business plan within three months of the course
  • $1,000 if no business plan is submitted

How do I enroll in the class?