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Johnsonville President Bill Morgan leads the family-owned business as it sizzles on the global scene

Posted by on December 7, 2012 at 1:44 PM | 2 Comments

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There was a time, not long ago, when few people outside of the Midwest knew what a bratwurst was. Sure, there were sausages. There were wieners and franks and hot dogs – but brats? They were an ethnic food, found mostly in places like Wisconsin. In the mid-1980s, Johnsonville Sausage, then a $25 million company, sent Bill Morgan to the Southeastern United States with a mission: Build the market for brats. In his mid-20s, Morgan was responsible for moving brats onto store shelves at Winn Dixie and Publix throughout Florida and the Southeast.

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