Johnsonville President Bill Morgan leads the family-owned business as it sizzles on the global scene
There was a time, not long ago, when few people outside of the Midwest knew what a bratwurst was. Sure, there were sausages. There were wieners and franks and hot dogs – but brats? They were an ethnic food, found mostly in places like Wisconsin. In the mid-1980s, Johnsonville Sausage, then a $25 million company, sent Bill Morgan to the Southeastern United States with a mission: Build the market for brats. In his mid-20s, Morgan was responsible for moving brats onto store shelves at Winn Dixie and Publix throughout Florida and the Southeast.