Sheboygan County Restaurants Awarded $4.7 Million
By Meredith Opie
SHEBOYGAN COUNTY, WI — The Restaurant Revitalization Fund (RRF) awarded more than $4.7 million to 34 Sheboygan County restaurants and businesses in July 2021 to assist with business operations and expenditures. In total, the RRF contributed $28.6 billion to over 100,000 restaurants, bars, and food and beverage businesses across the country.
The American Rescue Plan Act formed the RRF to help restaurants and other businesses stay open. The program provided eligible businesses with funding equal to their pandemic-related revenue loss up to $10 million per business. The businesses can use the funds for a wide range of business expenses.
The Sheboygan County Economic Development Corporation (SCEDC) ran a campaign to promote the RRF and encourage eligible Sheboygan County businesses to apply.
The SCEDC sent postcards to over 400 Sheboygan County dining establishments. Additionally, the SCEDC collaborated with the Sheboygan County Health Department and local Chambers of Commerce to get contact information for eligible candidates and sent emails to over 600 contacts. Finally, the SCEDC published RRF information on its website and social media channels.
SCEDC Business Counselor Ray York said, “We worked with many local restaurants on the Restaurant Revitalization Fund application process. It is great to see the results of the RRF grant program and how it went to many of our county’s main street businesses — businesses that the community depends on to congregate, build bonds, and strengthen relationships.”
The SCEDC is committed to Sheboygan County’s local restaurants and businesses that help sustain the community and its economy. Opportunity is a landmark of economic success and the SCEDC will continue to inform its entrepreneurs of the opportunities that will drive growth in Sheboygan County.
The Sheboygan County Economic Development Corporation (SCEDC) is a public-private partnership leading economic, community, and workforce development efforts in Sheboygan County to improve the well-being and long-term prosperity of businesses, residents, and communities. Through technical assistance, the SCEDC leverages a variety of tools to encourage business growth, startups, investment, skill development, and talent attraction. By applying the appropriate resources, the SCEDC helps fulfill Sheboygan County's growing economic and business needs.